Skip Hire Made Simple and Always Open

Ensemble B2C Ecommerce UX/UI Design

About Pinden

Pinden is an established waste management company based in Kent, offering skip hire and recycling services to both residential and commercial customers. With over 30 years in business, they’ve built a reputation for reliability and service across the South East.

The Challenge

Pinden wanted to make it easier for customers to book skips without needing to call the office. We built a self-service platform that lets people choose a skip, check availability, and pay online in just a few clicks, and even outside working hours. It’s helped reduce admin, improve customer experience and open up a brand-new revenue stream.

Behind the scenes, stock availability had to be tightly managed to avoid overbooking. Without a central system, this relied on manual processes and regular staff input. On top of that, certain bookings required on-road permits, with different rules for each local authority. This added another layer of admin that needed to be right every time.

Project Snapshot

Client: Pinden
Industry: Waste Management
Platform: Ensemble
Services: Ecommerce Solutions, UX/UI Design, Digital Transformation Consultancy
Duration: 8 Weeks
Budget: £10K - £25K

Our Approach

Pinden’s new system runs on its own, day and night. Customers can now book skips in minutes, no calls, no hold music, no waiting for office hours. In the first month, over 100 bookings came through the platform. Now it’s taking 20+ orders every weekend, and nearly half of all bookings come in after hours. That’s not just convenient. It’s helping them grow.

Payments were handled securely via Opayo. Confirmation emails and updates were automated using SendGrid. We also integrated postcode lookup via Locate to streamline the checkout process and improve accuracy.

To prevent overbooking, we built a custom stock management system that matched skip availability with delivery slots in real time. For skips requiring an on-road permit, the system automatically checked the delivery address and offered the correct options based on the local council.

The result was a booking journey that was fast, user-friendly and available 24/7 without needing a phone call.

The Outcome

The new booking system gave Pinden a way to take orders around the clock, including evenings and weekends. That meant less admin for the team and a better experience for customers.

In the first month alone, the platform handled over 100 bookings. It’s now averaging more than 20 orders every weekend, with around half of all bookings made after office hours — sales that may have otherwise been missed.

With a projected first-year turnover of over £350,000, the new system isn’t just saving time. It’s helping Pinden grow..

What's Next

We continue to support the platform with updates and improvements. Looking ahead, there are plans to open the system to trade customers and explore direct integration with Pinden’s internal management software, Waysoft. The goal is to keep reducing admin and build on the success of the first release.

Ensemble: Smarter Business Tools

Ensemble is our own framework for building connected, efficient systems. It links your website, internal tools and third-party platforms, reducing manual work and keeping everything in sync.

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Want to take bookings while you sleep?

We helped Pinden take bookings without picking up the phone. If your team is stretched or you're missing out on sales after hours, let’s build something smarter.